Email Marketing Campaigns Go Mobile
TopTenWholesale News
Wholesalers and manufacturers should be aware of this study and know how to optimize their sites to drive mobile traffic from their email marketing campaigns. Return Path found that US consumers will check more email from their mobile devices ...

Email Marketing Makes Your Life Easier
Business 2 Community
Email marketing consistently ranks as one of the top three marketing channels (along with SEO and social media). Why? Because it's effective and inexpensive. According to the Direct Marketing Association email marketing brought in an average of $40.56 ...

GraphicMail Includes Device Detection in their New email Marketing Reports
San Francisco Chronicle (press release)
Redesigned Reports Displays Device, Geo-Location and Social Engagement Metrics (PRWEB) May 18, 2012 GraphicMail, a leading global hosted email marketing solution, announced today the release of updated Reports metrics that make it easier than ever for ...

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Effective Email Marketing Tips
Connectus.net (press release)
Email Marketing is one of the oldest, yet still very effective, forms of promoting any products or services or targeting the probable customers. Although in recent times, many new advertising and marketing models have been introduced.

Email Marketing Firm NEWSLETTER.IE Announce Email and Survey Facebook Apps
MarketWatch (press release)
SAN FRANCISCO, May 18, 2012 (BUSINESS WIRE) -- Today NEWSLETTER.IE announced general availability of its Facebook apps. Adding an email signup form to your facebook business page is an important way to convert fans into subscribers.

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36% of consumers read marketing emails on mobile
Econsultancy (blog)
According to digital agency Steel, this rises to 55% among 18-34 year olds, highlighting the fact that brands need to optimise their email marketing for mobile devices. Steel's report found that almost 40% of those who read emails on mobile said they ...
A third of UK mobile owners read marketing emailsPCR-online.biz

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38% of brands cite internal resource as biggest barrier to email marketing success
The Drum
Internal resource is the biggest barrier to email marketing success for a brand, 38% of those questioned by the Direct Marketing Association said, with budget being named by 26%. The research for the DMA Email Marketing Council's fifth annual National ...

HubSpot Launches Brand New Email Software and Marketing Database
Manufacturing Digital (press release)
CAMBRIDGE, Mass., May 17, 2012 /PRNewswire-iReach/ -- For the better part of the last 12 months, we have been working diligently behind the scenes to add a completely revised email marketing system and contact database to HubSpot's core product.
HubSpot's New Release: 4 Things You Noticed and 8 You Didn'tBusiness 2 Community
HubSpot Launches a Marketing Effectiveness DashboardMarketWatch (press release)

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How to Improve Your Email Marketing
NBC Chicago (blog)
By David Wolinsky Ah, email marketing. The knee-jerk reaction for most people is to trash such messages in their inbox almost instantaneously, even if they subscribe to these things. And in this age of social media, you've gotta make your missives ...

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StrongMail Survey Finds Lifecycle Email Marketing Outperforms Traditional ...
San Francisco Chronicle (press release)
Learn what email marketing leader StrongMail discovered regarding the performance of lifecycle email marketing versus traditional email marketing Redwood City, CA (PRWEB) May 16, 2012 As email marketing strategies have evolved, there is one technique ...

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